This one is the latest concept in fragrance testing. Replacing traditional human ’spritzers’ will be five feet tall by one-foot wide pod-like kiosks adorned with the advertisement of a particular scent. The perfume kiosks will be installed in stores and malls and will have a dropper opening from which scent will be dispensed from a 300-ml. reservoir located inside the unit.
Not only will the fragrance reservoirs dispense fragrance samples, they will also double up as billboards for the brand.
A few scentesters have already been installed at about 78 malls and are being highly appreciated. About seven tester kiosks will be put up at every mall, which is projected to be approximately 550 in total.
Participants include luxry brands like Armani fragrances, Ralph Lauren Fragrances, Kenzo, Bulgari, Calvin Klein, Cerruti, Cacharel, Lanc me, Paul Smith, YSL Beaute and Azzaro.
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